Advisors often promise lots but we like to keep it simple, flexible (and successful).
We want to work with you in partnership, subtly and discreetly to help accelerate the growth of your £200k-£1m B2B PR, marketing or communications agency (we’re not about to tread on any toes or cause unwanted waves). We know you have a business to run.
Agency Growth Challenges
The insights and experience we can share are broad and deep and depend entirely on the challenges you are facing as you grow.
But, ultimately we can give you the ‘shortcuts’ and tools & templates that we know work.
Strategy
- Identifying a USP; essential in the competitive agency world
- Designing your business plan to reflect your strategy
- Presenting properly to clients
- Looking and acting like a £1m Turnover agency
New business
- Building a lead generation plan
- Identifying someone in the business to drive lead-gen
- Creating databases; outreach
- Breaking down services to increase revenue opportunities
- Busting the feast and famine cycle
Leaders
- Identifying a second in command Building a leadership team
- Letting a leadership team lead!
- Creating the agency’s organisational pillars
- Creating a board of directors
- Calving up shares without giving away too much
People
- Creating a people USP
- Recruitment and selection without blowing a fortune on agencies
- Training on a budget
- Training remotely
- Team building remotely
- Getting the most from co-working and pop-up spaces
- Freelance, permalancer or PAYE
- Capacity planning
- Maintaining perfect Turnover per FTE
Legal
- Creating the right documents
- Working with suppliers to ensure contracts are ‘up to scratch’
- Contract tracking and management
- Adhoc advice on managing the contract renewals process
Finance
- Offloading the paperwork
- Getting the most from your accountant
- Working with domain specialist suppliers
- Securing a ‘safe’ spread of clients
- Maintaining a good Turnover per person
- Keeping Operating Profits above 25% as you grow
Clients
- Stepping back from clients
- Breaking away from client work
- Moving away from being first line contact
- Securing retainers and moving away from projects
- Ensuring a perfect split of fees
- Aiming for bigger fees
Innovation
- Staying relevant
- Expanding services and skilling up
- Designing; selling products / cross selling
Growth Acceleration Clients
Agency Growth Acceleration Fees
Consulting fees for Agency Growth Acceleration are tied to your Turnover: £250,000 = £250/day, £350,000 = £350/day. Incremental pricing increases yearly until £500,000 Turnover = £500/day.
We’ll meet monthly, either in-person or online, and offer adhoc support for queries and concerns between meetings to keep you on track.
To signup for Agency Growth Acceleration services, submit your details below and we’ll get back to you within 24-hours